Ten Ways White People Can Support Black Coworkers

Updated: Jun 2, 2020

When forests burn, new growth emerges. That’s what I’m focusing on as I watch the protests and riots in the aftermath of the most recent Black lives murdered by police. People are risking their lives in this age of coronavirus to go out on the streets and stand up for justice.

New growth after forest fire
New growth after forest fire

The world has been stripped down, raw, to its core. Structures and processes have been torn apart, especially in the USA. Our economy and communities have been decimated by the COVID-19 pandemic and our federal government’s complete failure to respond effectively. We have fallen from being the “leader of the free world” (how I hate that descriptor) to being one of the least-respected countries. And now our cities are burning in response to pent-up anger over the tragic effects of our racist and paramilitary police structures.


White people created racism, and it’s on us to fix it.


As North Carolina-based writer, podcaster, and multimedia artist Candace Howze writes, “Racism exists because white colonists decided hundreds of years ago to dominate a land full of native people who were minding their own business and then to kidnap people from another continent to labor mercilessly without compensation for their economic gain. And every turn of events since, every snippet of progress thereafter, has been twisted to maintain the economic and social hierarchy that existed the day America became America.”

As white people, we have the opportunity to effect change in our homes, workplaces, and government structures. The first step is to acknowledge our own internalized racism.

What does internalized and systemic racism look like?

  • It might be feeling unsafe or averting your gaze when you see a Black man in a hoodie walking down the street.

  • It might be not recognizing that the books, music, movies, and memories you hold dear have no Black people or experience in them.

  • It might look like judging a job candidate or celebrity unfairly because they don’t look or talk like you.

  • Or not feeling comfortable if your son or daughter announces they want to marry a Black person.

  • It might look like ignoring the fact that Black people are multiple times more likely to be treated unfairly in school, arrested, imprisoned, hurt or killed in police custody, disregarded at the doctor’s office, hurt or killed in childbirth, falsely convicted, or on death row.

  • It might look like judging people unfairly (“welfare mom,” “thugs,” or “rioters”) without understanding what made them food-insecure, poor, or angry.

  • It might look like focusing on “Black-on-Black crime” or saying it’s racist to talk about white people in general because you never personally enslaved anyone.

  • Or it might be wanting to live in a gentrified part of the city while sending your child to a school in a more privileged neighborhood and not recognizing the displacement of Black people in the neighborhood where you bought a house.

If you’re ready to actively work for anti-racism, a great place to start is the workplace.

Here are 10 tangible things companies and individuals can do to work toward a more inclusive environment, support your Black coworkers, and support Black people everywhere during this painful time in their lives:


1. Publicize your support and back it up with a donation


Hey, I’m a communicator—what do you expect? Of course communication is going to be first on my list!


If you are an executive, have you communicated with your entire company about racism and publicly expressed your support for those protesting?


Follow the lead of companies like Warner Brothers, Disney, ViacomCBS, Nike, Target, Lionsgate, Amazon Prime Video, JPMorgan, Google, Twitter, Microsoft, Hulu, HBO, Tik Tok, Paramount, Nordstrom, Citi, Twitch, YouTube, Netflix, and Starz, Jacobs Engineering, Powell’s Books, Ben & Jerry’s, and Apple, which have publicly expressed support for Black lives.


Some have also donated money to the cause. In a rare gesture of solidarity, adidas even retweeted its competitor Nike’s moving Black Lives Matter video.


Companies expressing support for BLM
Companies expressing support for BLM

This is your opportunity to be a thought leader, walk your talk, express support for your Black employees, and show all of your employees that you are working against racism. While Nike posted its external ad, its CEO sent a message to all of its employees as well.


When you draft your message, make sure you show it to some Black employees or colleagues before you finalize it so you don’t mess up. For example, Intel issued a bland public tweet that was seriously lacking specificity. Far more effective would have been, “…stand against the ongoing prevalent pattern of police brutality against the Black population.”


You’ve GOT TO BE AUTHENTIC. Don’t just do it for the PR. That is called performative. Be real and mean it. Over the weekend I saw some huge disasters happening with entrepreneurial companies. In one case, a “boss mom” business coach did a Facebook Live video in which she defended her actions to silence discussions about race, talked about people hating her, and said she has to “police” the posts on her feed. She actually devolved into a crying fit…proving my point about white women tears.


Walk your talk. While you give your support publicly, donate to Black causes.

Here’s a list of ways to help the Black community in Minneapolis, where George Floyd was killed. Match your public support with action and money.


I have made an additional donation to Black Lives Matter today before I posted this article. You can also view the list of resources President Obama shared, which the Obama Foundation has set up.


2. Communicate your support to your Black employees, friends, and colleagues


Black people across the USA are exhausted. Not a day goes by that they don’t experience racism in some way. Several doctors’ groups have stated that racism is a public health emergency. Racism puts the Black community’s health at risk, causing deep psychological harm.


Roxane Gay wrote in The New York Times that “no one is coming to save us” and “Eventually doctors will find a coronavirus vaccine, but black people will continue to wait for a cure for racism.”


Listen to acclaimed entrepreneur and business coach Nicole Walters talk about the emotional damages being wrought on Black people right now. She is pulled over by police in her Atlanta neighborhood four to five times each year. Each stop takes 45 minutes at least, and she did not know that was not normal until her husband told her. This highly successful woman is terrified for her life.

This kind of daily oppression leaves permanent emotional scars.

And when people constantly see images of Floyd George being murdered with a foot on his neck, or read about Ahmaud Arbery or Breonna Taylor being gunned down while they were jogging and sleeping…this stuff is deeply traumatic. Watch Killer Mike deliver an impassioned speech about the impact on the Black community.


As I’ve reached out to my Black friends to express my support, they have expressed appreciation while saying they haven’t heard from many of their white friends. White people are afraid to talk about race. We’re often afraid we’re going to screw up. We’re afraid to feel uncomfortable. But we have to risk feeling uncomfortable if we really want to work toward anti-racism.

“For those of you who are tired of hearing about racism, imagine how much more tired we are constantly experiencing it.” –Barbara Smith

Mandela SH Dixon wrote that she has never “felt so Black at work” as on the days that Eric Garner, Michael Brown Jr, Tamir Rice, Walter Scott, and Freddie Gray were killed. And not one of her white coworkers said a thing to her. She writes, “I have never forgotten that feeling; the feeling of being utterly distraught, yet so completely alone in my sadness.” (This is just one reason why companies need employee network groups; see #7 below.)

Women talking in an office

A few years later, she was struck by the fact that her boss, a white woman, mentioned “the anger and pain she was feeling about the fatal shootings of two more Black men by white police officers. She took the time to ask me how I was doing and if I wanted to talk or take some time off. She was in all ways very supportive and proactively so.” Dixon reflected on the rarity of this exchange and realized that the tech industry never talks about Black people being killed by police. (Maybe that explains the bland Intel tweet?)


Understand that “Maintaining Professionalism In The Age of Black Death Is….A Lot,” as Shenequa Golding writes. “I just witnessed the lynching of a black man, but don’t worry Ted, I’ll have those deliverables to you end of day.” Golding talks about the sheer exhaustion Black employees are feeling right now.


“I don’t know who decided that being professional was loosely defined as being divorced of total humanity, but whoever did they’ve aided, unintentionally maybe, in a unique form of suffocation.” --Shenequa Golding

When I have experienced great grief and loss in my own life, I have noticed the people who have stayed silent. When I had a miscarriage, lost my grandparents or father-in-law, or had an extremely premature child born, I appreciated the coworkers who expressed support, even if I felt myself getting emotional. But I always welcomed the gesture and noticed if they did not say anything. As my close friend Doug Fettig says, “Grief reorders your address book.”


Where will you be? Will you still be in the address book of your Black colleagues and friends?


This article gives some excellent tips for how managers can support their Black employees. Reach out, listen, and if you’re just beginning this work, apologize for not noticing before. Yes, you're probably all working from home right now...but don't let that stop you from reaching out.


Also recognize that some Black folks are not going to want to talk about it, especially if you have never paid much attention to all of their brothers and sisters being killed by police in the past 10 years. If you sense that vibe, don't take it personally. Give them the grace to grieve alone.


3. Educate yourself


One of the best things you can do right now is understand the broader reasons behind why Black people and allies are protesting in the streets. Kareem Abdul-Jabar writes in the Los Angeles Times,

“Don’t understand the protests? What you’re seeing is people pushed to the edge.” -Kareem Abdul-Jabar

“What you should see when you see black protesters in the age of Trump and coronavirus is people pushed to the edge, not because they want bars and nail salons open, but because they want to live. To breathe.


Worst of all, is that we are expected to justify our outraged behavior every time the cauldron bubbles over. Almost 70 years ago, Langston Hughes asked in his poem ‘Harlem’: ‘What happens to a dream deferred? /… Maybe it sags / like a heavy load. / Or does it explode?’”

Black Lives Matter protest

Try to understand why this pent-up trauma is exploding. Choose your words carefully when you talk about the protests. Don’t focus on the destruction of the riots (some of which seems to be instigated by the far right); instead focus your anger and dismay at the Black lives being taken by police and the ongoing damages of structural racism. Take some time to watch this video by Trevor Noah, in which he explains how we got to where we are now.


My LinkedIn contact Teddi Williams, BS, RN, ACHE shared her perspectives of the workplace, “So much is excused away with the ‘Was he/she resisting?’ and ‘He/she MUST have being doing something wrong.’


And at work, it's ‘Was it REALLY said that way?’ ‘Are you being TOO sensitive?’ and ‘I'm SURE they didn't mean it that way.’ -Teddi Williams

It's dismissive, demeaning, and offensive to deny how someone experienced something. Had it not been for Omar Jimenez, a CNN journalist of African-American and Latino descent, being arrested on live television yesterday for merely being African-American and Latino while at work...some would attempt to dismiss that experience of what we all witnessed too.”


Another thing: don’t expect your Black colleagues to educate you.


How to Be an Antiracist Book

Google is your friend. Read articles, like this one, that teach you how to be anti-racist. Follow Black people on social media. Read books like How to Be Antiracist, When They Call You a Terrorist, The New Jim Crow, and White Fragility. Watch movies and TV shows by and about Black folks. Pay Black people for their emotional labor by using their services professionally, not forcing them to expend their energy bringing you up to speed.


4. Speak up and become an anti-racism advocate


Here’s my confession. One time many years ago a subordinate made a racist comment to a group of coworkers about people being cooped up in a conference room, “like boat people being cooped up in a small apartment together.” I will always regret not addressing this comment promptly. Don’t let yourself be haunted by a regret like mine.


Like all white people, I’ve made a number of mistakes when talking about racism. This weekend I made another one when I posted a photo on Facebook showing police officers taking a knee. I was schooled (these photos can cause deep pain to Black people who have a history of being assaulted and killed by police officers), and I shared what I had learned. A business contact got schooled when she ran her scheduled marketing campaign, and today she did a vulnerable Facebook Live, explaining what she had learned.

When white people talk about race, we are going to make mistakes. But we are never going to learn if we don’t talk about it.

Silence equals complicity. Allow yourself to be vulnerable and schooled.


Many racist statements are made when Black people or other people of color are not around, and it’s just as important then for us to educate our peers.