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Writing a compelling proposal takes a lot of time and energy. Don’t waste your investment by making one of these mistakes.

Lesson 1 of writing winning proposals: it's not about you! Talk about your client instead of yourself.

A compliance matrix contains all the need-to-know and need-to-include information from the Request for Proposals. It will keep you straight

I am ever on the lookout for excess, unnecessary capitalization.

It takes time to be concise and cut the fat and repetition out of your writing.

Unauthorized use of a client logo could get you in trouble with your client or even disqualify your proposal.