Blog

What you give out comes back. If you want to get the most out of social media, share helpful, inspirational information.

"Barbenheimer" marketing is insensitive to Japanese people and the way they suffered from the atomic bombs.

The more words, the harder for readers to understand. Most people read 25% of your content. Get the information to them quickly!

The best way to catch your readers’ attention is to put your key point first. Learn why this is so important!

Fertile Ground Communications announces a new client partnership: the Cultural Advocacy Coalition of Oregon

Amy and I spoke about how companies can start incorporating social messaging into their brands, especially if they have not done so before.

I am ever on the lookout for excess, unnecessary capitalization.

This article is the second phase of "Fight Writer's Block and Produce Killer Content with Four Easy Strategies." Because I advised you...

I've been fortunate to work with rock star engineers, scientists, planners, architects, and economists for 30 years. They are highly...

“Greenwashing” is a well-known term among sustainability professionals. Enter “BLMwashing.” That’s what so many companies have done.

Avoid damaging your reputation and exposing yourself or your company to liability by understanding when it’s safe to use photos.

Social marketing gives you a chance to bring your brand to life, connect with clients and leads, and share your successes.

Are you representing yourself well on social media? Do your posts reflect your values and beliefs?

People are often unaware of the importance of readability. If our communications are not easily read and understood, though, we could...